These days, the concept of branding is as important to individuals as it is to companies, organizations, politicians, cities and countries. If people don’t know who you are or what you stand for, how can you expect them to engage with you? (That means hiring you, reaching out to work with you, asking your advice, serving you up opportunities, recognizing your accomplishments, paying you what you’re worth, and so much more!)
Sure, you can be a good person. You can even be highly competent at your work. But if you don’t take your own packaging seriously, and take an active role in crafting it carefully, you’re almost sure to miss out on tons of opportunity that might otherwise have found you if, well, it was easier to find out about you!
